The Balkan Guide

Partner with The Balkan Guide

We connect travel brands with an engaged audience of readers planning trips to Albania, Croatia, Montenegro, Bosnia, Serbia, North Macedonia, and Slovenia.

Our audience

The Balkan Guide attracts travellers who are actively researching and planning Balkan holidays — a highly specific, high-intent audience. Our readers are looking for accommodation recommendations, tour options, transport advice, and things to do across the region.

High intent

Readers actively planning Balkan trips

8+ countries

Coverage across the entire Balkan region

Organic

Search-driven, not paid social traffic

Partnership opportunities

Sponsored content

We write honest, in-depth articles about destinations, experiences, or services relevant to Balkan travel. Sponsored articles are clearly labelled and written in our editorial voice — no keyword stuffing, no advertorial fluff.

Destination features

Tourism boards and regional operators can work with us on in-depth destination coverage. We cover cities, regions, and experiences with the same standard of detail we apply to all our content.

Affiliate partnerships

We work with affiliate programmes in tours, accommodation, transport, and travel services. If you run a product or booking platform relevant to Balkan travel and want to explore an affiliate arrangement, get in touch.

Display advertising

We accept a small number of display placements for brands that are directly relevant to our readers. We don't run generic ad networks — placement is by direct agreement only.

What we don't do

  • × We don't publish paid links dressed as editorial recommendations
  • × We don't cover products or services we wouldn't genuinely recommend to our readers
  • × We don't accept content written entirely by sponsors — all copy goes through our editorial process

Get in touch

Tell us about your brand, what you're looking for, and your budget range. We'll come back to you within a few business days.